Taylor Swift, Karol G Amongst Vevo’s ‘Most Watched Artists’

It’s the highest of the 12 months and Vevo has crunched the numbers to hunt out out which music motion pictures and artists seen the easiest viewership on the platform.

After releasing quite a few albums, touring the world with record-breaking numbers and launching a reside efficiency film, Taylor Swift was named Vevo’s “Most Watched Artist” within the USA with virtually 650 million views in 2023. In keeping with the music video neighborhood, by the “Eras Tour,” Swifties all through the nation tuned in to view Swift’s content material materials on Vevo — this consists of flicks for “All Too Properly: The Fast Film” (+333% increase in U.S. views), and “cardigan” (+150% increase in U.S. views), along with “Fifteen” (+171% increase in U.S. views).

Lil Little one, who has topped Vevo’s U.S. artist charts for the earlier three years, is the second most-watched artist inside the U.S. for 2023, with nearly 612.7 million views. Following rigorously behind are Karol G (577.9 U.S. views), Morgan Wallen (512 million U.S. views), and Drake (457.7 million U.S. views).

Karol moreover tops the “Most Watched Artist” worldwide guidelines for the third consecutive 12 months, gaining 4.7 billion worldwide views in 2023. Fellow Colombian singer Shakira is accessible in second on Vevo’s worldwide chart, with 3.2 billion worldwide views in 2023. Worldwide, Karol and Shakira’s collaborative hit “TQG” is the “Most Watched Music Video” of 2023, with 880 million worldwide views. Inside merely the first two weeks of its debut, “TQG” moreover garnered 181.9 million worldwide views, making it Vevo’s most-watched worldwide premiere of 2023.

“We’re significantly excited to see these iconic ladies artists, who repeatedly break data and launch cinematic art work, take the very best three spots on our charts. Taylor has had a powerful 12 months, and associated with audiences on so many ranges this 12 months,” talked about JP Evangelista, senior vp of content material materials, programming and promoting for Vevo. “ this 12 months’s charts, there are many widespread elements all through the creative of the very best motion pictures – one factor we prefer to see at Vevo – from utilizing Easter eggs to messages of empowerment and symbolic choreography, as seen in music motion pictures like ‘TQG’ and ‘Flowers’. We’re moreover seeing the growth of Latin music globally, along with the power of social media for music video discovery.”