Pizza Hut is dealing with client boycotts after the chain reportedly offered free meals to troopers on Israeli navy bases.
On Jan. 19, Pizza Hut Israel reposted an Instagram story from consumer @alex_shults that depicted two smiling troopers holding stacks of Pizza Hut pizza packing containers, implying the chain had offered the meals to troopers without cost. The story expired after 24 hours and may now not be seen on Instagram.
Palestinian information companies together with the Quds Information Community started resharing screenshots of the posts on Instagram and X, the platform previously referred to as Twitter, sparking supporters of Palestinian rights to boycott the chain’s merchandise.
In current months, advocacy teams have additionally inspired boycotts in opposition to different manufacturers perceived to help Israel, like Starbucks, which noticed boycotts and protests from union members after the corporate sued over social media posts in help of the Palestinian folks had been posted on a union account.
Pizza Hut has not publicly responded to the boycotts nor verified that the pizzas had been offered to troopers without cost.
It is not the primary time Pizza Hut Israel has been boycotted
In Could 2017, Pizza Hut got here below fireplace after an commercial was shared on-line by the chain’s Israeli department. The advert appeared to mock Palestinian prisoners who had been on a starvation strike. The advert used a photoshopped image of a prisoner consuming Pizza Hut pizza inside his cell.
Social media customers and advocacy teams together with the BDS movement started utilizing the hashtag #boycott_pizzahut in response to the advert.
Pizza Hut later deleted the advert, apologized and reportedly fired the PR agency that created the advert.
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This text initially appeared on Arizona Republic: Who is boycotting Pizza Hut? What to know about the latest protest
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