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It’s going down … monumental hitmakers are being wiped from TikTok after the app failed to reach a address UMG — one factor Rickey Thompson calls a game-changer, and a bummer.
We chatted with the social media star Wednesday in Bev Hills, and he suggested us the unfortunate development creates a big dent in TikTok content material materials … ‘set off the platform’s most interesting acknowledged for turning widespread individuals into in a single day stars with viral clips of them dancing to music from Taylor Swift, Drake and additional.
As in all probability probably the most in type apps on the planet, Ricky moreover acknowledges TikTok’s a spot many shoppers go to search out their fave artist’s new music — so shedding that’s disappointing for followers and musicians alike.
In all probability probably the most optimistic spin on this upheaval is newer artists won’t must compete with established superstars to get their music in the marketplace — nonetheless Rickey just isn’t utterly happy that’ll be the case.
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On a optimistic observe, he tells us the selection won’t totally wreck the app … it would merely limit what motion pictures of us can create with out using music. So, for a lot of who benefit from somewhat bit boogie on TikTok, he advises them to solely do it on their very personal time.
For a quick rundown: Widespread Music Group is yanking its artists’ music off the platform after a tense standoff … saying TT needed to pay more cash to license the tunes.
For its half, TikTok’s accusing UMG of spinning a “false narrative” and says it has healthful ‘artist-first’ agreements with every completely different label and author.
Points have been clearly certainly not resolved — nonetheless Rickey says the whole factor wouldn’t really affect him … set off he’s merely there to make of us chuckle. No music needed!
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