Netflix releases first biannual viewership report
Netflix (NFLX) is doubling down on its viewership transparency.
On Tuesday, the streaming big launched its first-ever biannual viewing report dubbed “What We Watched: A Netflix Engagement Report.”
The report, which covers six months of knowledge, consists of hours considered for each title (authentic and licensed) watched for over 50,000 hours, the premiere date for any Netflix TV collection or movie, and whether or not a title was out there globally.
In complete, Netflix mentioned the report covers greater than 18,000 titles — representing 99% of all viewing on Netflix — and almost 100 billion hours considered.
Season 1 of “The Night time Agent,” which debuted on March 23, claimed the highest spot after amassing 812 million hours considered by the tip of June. Season 2 of “Ginny and Georgia” got here in second with greater than 665 million hours considered following its Jan. 5 debut.
“Wednesday” Season 1 rounded out the highest three with almost 508 million viewing hours. To notice, the collection got here out in November of 2022, making the viewership numbers particularly spectacular.
“That is our information, and it’s our correct information,” Netflix co-CEO Ted Sarandos mentioned on a press name with reporters. “It’s the info that we use to run the enterprise that we’re sharing with you. Us compiling the info to offer to a 3rd get together to offer it to you looks like a variety of steps of one thing that’s already a reasonably heavy elevate.”
Licensed content material made up a good portion of viewing hours as reveals like “Fits” see new life on platform. From January to June 2023, 55% of viewing got here from Netflix movies and collection with 45% from licensed titles.
Nonetheless, Netflix would not plan to license its personal content material to rivals any time quickly.
“What’s attention-grabbing is a present like ‘Fits,’ which has been performed on USA for a very long time, has been out there on Peacock and had been out there on Amazon for a few years earlier than it hit Netflix, and but we have been capable of unlock this huge, huge world viewers for it,” Sarandos mentioned in response to Yahoo Finance’s query on the decision regrading its licensing technique. “That is the mix of our giant subscriber base and our advice system that knew to place ‘Fits’ in entrance of people that have been going like it essentially the most.”
“I don’t suppose that that essentially would occur in reverse,” he continued. “I do suppose that we will add super worth once we license content material, I am not optimistic that that is reciprocal.”
Netflix shares have been muted in afternoon buying and selling on Tuesday however have climbed greater than 50% for the reason that begin of the yr.
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