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The Kansas Metropolis Chiefs are persevering with to lean into romance. The employees, which has made further headlines than ever this season because of tight end Travis Kelce’s relationship with Taylor Swift, is celebrating the playoffs season with a whole new advertising and marketing marketing campaign titled ‘Tis the Preseason. (Is {{that a}} nod to Swift’s “‘Tis the Rattling Season”? You be the determine.)

Part of that advertising and marketing marketing campaign is a model new trailer for a movie titled “Falling for Soccer.” A spoof on the entire cliches of a made-for-TV movie, whereas celebrating the Chiefs Kingdom, the video stars Hallmark Channel staples Tyler Hynes and Janel Parrish; her character hates the postseason after being left on the altar for a playoff sport, whereas he works on the Chiefs’ merchandise retailer. First, he hides his love for soccer from her, nevertheless when she finds out, she’s torn on what to do.

So, she turns to Donna Kelce, who’s working at a neighborhood diner, and asks “How could he love me and soccer.” The proud mom of two NFL players on completely completely different teams responds, “You already know, the center will probably be in two areas immediately.”

The couple, the truth is, finds love finally after she takes Donna’s suggestion. Plus, there are seemingly just some Swift Easter Eggs inside the video. Correct sooner than Parrish leaves the diner, offensive lineman Creed Humphrey proclaims “Order amount 13” is ready; Swift’s lucky amount is 13. In a single different scene, Hynes is organizing friendship bracelets — a staple on Swift’s Eras tour.

The trailer, Hynes tells Choice, obtained right here collectively terribly quickly. The Chiefs reached out on to his employees in early December. A lot of days later, correct after he appeared at ChristmasCon, he hopped on a airplane to Kansas Metropolis. Upon arrival, he and Parrish, who costarred on this yr’s Hallmark Christmas movie “In no way Been Chris’d,” had been taken on a tour of the stadium and given personalized Chiefs jerseys.

Whereas Hynes could also be very accustomed to meet-cute moments on show — he’s starred in 17 movies for Hallmark Media, one in every of which landed the very best spot on our Most interesting Hallmark Movement photos Ever guidelines — sports activities actions aren’t exactly his forte. Rising up in Canada, he didn’t attend a bunch of soccer video video games… nor was he a Swiftie.

“I’m now,” he says. “Soccer and Taylor Swift are new points to me. I grew up with out the money to afford organized sports activities actions and was a skateboarder, nevertheless going to Kansas, the dad and mom who had been taking excellent care of us there — your entire PR employees, all people — I was genuinely moved and touched by this complete experience and the best way sweet these of us had been. They gave us jerseys with our names on them. And it was truly, truly beautiful. I went residence and started watching the Netflix documentary sequence, fast forwarding to all of Patrick Mahomes’ components.”

Plus, he’s been listening to way more of Swift’s music.

“I’m the difficulty, it’s me,” Hynes says with enjoyable all through our interview. Really, that music, “Anti-Hero” obtained right here out whereas filming his 2023 Hallmark movie “A Picture of Her,” and he couldn’t stop saying that line on set. Now, it’s all come full circle. “She’s such an icon. Her world is big, however it seems as if it’s such a tight-knit neighborhood, it doesn’t seem unreflective of the dad and mom who watch our channel.”

As part of the ‘Tis the Postseason advertising and marketing marketing campaign, Chiefs followers can retailer for devices confirmed inside the retailer that Hynes’ character works in — along with the distinctive “Sweet Nectar of the Endzone” candle — and to allow them to entry recipes from The Kingdom Cookbook, which includes recipes from Chiefs players, staff and their households, on the Chiefs mobile app.

The planning began only some months previously, Chiefs EVP and CMO Lara Krug tells Choice, noting that they “reviewed quite a lot of concepts” nevertheless one hit close to residence for every the employees and the native firm they labored with. “The idea of the playoffs as their very personal trip resonated with us internally. Holidays are stuffed with traditions, celebrations and they also’re a set off for gathering with family and buddies. As quickly as we landed on that concept, we truly started to dig into distinctive strategies we could ship that trip feeling. That’s the place the idea of the movie trailer obtained right here in, it was a chance to take this whole made-for-TV movie fashion and apply a Chiefs twist to it for our followers.”

She supplies, “On account of nothing is promised or assured, it creates a specific feeling of anticipation for players, coaches, staff and followers alike. This yr, we leaned into the postseason as its private trip and are inviting Chiefs Kingdom to rejoice with us. While you gained’t uncover this trip printed on calendars, the family traditions, tales, recipes, decorations, and made-for-TV movie trailer all emphasize the fun that Chiefs Kingdom can rejoice collectively all through the globe.”

Krug tells Choice they thought it was important in order so as to add experience in that “would add a stage of authenticity,” which made Parrish and Hynes glorious, since they “are acknowledged by followers of the fashion and have their very personal fan following, numerous whom won’t be accustomed to the Chiefs mannequin or Kansas Metropolis usually.”

“We knew that we could add additional experience and celebrities to offer it a further native flare, nevertheless we wished the first experience to be true to the style and feeling of this class,” she says, together with that when it obtained right here to together with in current Chiefs players, that they needed to decide scheduling and whose personalities would work best. “We work with our inside belongings to be respectful of the players’ time and the number of requests that they receive every internally and externally. Whereas Patrick and Travis may very well be the most important names by means of recognition, they already have quite a few points pulling them in quite a few directions and will not be the correct match for every mission. Working as part of the employees, we are going to uncover players who’re most targeted on duties like this and place them in new and satisfying strategies to our followers and the viewers.”

To take motion, they launched in Humphrey, Trey Smith and Tommy Townsend who “appeared to really profit from the experience.”

For his half, Hynes jumped on the choice to be part of the thought, noting how wise he thought it was from a branding place to take care of the postseason as a trip.

“It’s in good fashion. It’s sort of celebrating these Hallmark movies, and I’m always targeted on doing that. It merely seems as if genuinely, all of the equivalent of us are into it,” he tells Choice. “There’s a restricted amount of areas, it seems, the place there could also be very sincere, pure interaction and intention. I actually really feel like there’s slightly little bit of a mirror image with that specific fandom and Hallmark Channel… I really feel there’s slightly little bit of a crossover and there’s a combination of that viewers that’s into being very passionate and sincere of their healthful pursuit of leisure and being impressed by whether or not or not it’s athletes or a pleasing story. It feels favor it’s all part of the equivalent universe.”

Whereas Hallmark wasn’t involved on this collaboration, they tapped into that universe last month. ESPN reached out to the group to work collectively on a bit, all through which creator Julie Sherman Wolfe broke down the NFL soccer season as a Hallmark Christmas movie. It aired on Christmas Eve on every “Sunday NFL Countdown” and “SportsCenter.”

The Hallmark viewers and the NFL viewers undoubtedly overlap. In line with USA F22, 24% of Hallmark Channel’s full day viewers was male all through “Countdown to Christmas,” the group’s annual trip movie event. Hallmark Channel could be the No. 3 most-watched cable group with males, solely after ESPN and Fox Data. Plus, larger than 50% of the “Countdown to Christmas” viewers watched ESPN over the holiday season last yr.

“One group that we’re always making an attempt to work together with is millennial dad and mother. They might or won’t be located in Kansas Metropolis, nevertheless wherever they’re, they’re usually truly in-tune and engaged with our content material materials and they also have children who’re rising as a lot as be Chiefs followers as correctly,” Krug says of the fanbase. “We thought this type of fast film would talk to them. We moreover know this fashion of film has significantly of a cult following because of the feel-good nature and the heart-warming storylines that so many get pleasure from all through the vacations. So, by collaborating in into a couple of of those fulfilling, predictable cliches whereas infusing some satisfying cameos for the conventional soccer fan, we thought this may occasionally hit the correct tone as we start our playoff season.”

Watch the Chiefs’ full “Falling for Soccer” trailer beneath: